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CrestGroveWorks

3D Asset Development for Advertising That Really Stands Out

We’ve spent years crafting 3D assets for advertising presentations that grab attention without shouting. The kind of work that makes your pitch memorable because it looks professional and feels right—not because it’s full of unnecessary effects.

Most agencies hand you templates and call them custom. We model, texture, and light every asset specifically for your brand and message. It takes longer, costs a bit more, and delivers results that actually help you close deals.

Custom 3D element modeling and texturing work in progress

Custom 3D Modeling Built Around Your Campaign

We don't pull assets from stock libraries and tweak them slightly. Each project starts from scratch with your specific requirements in mind.

A logistics company came to us in February 2026 needing warehouse visuals for investor presentations. They'd tried another studio first—got generic boxes and pallets that looked like every warehouse ever. When we rebuilt everything with their actual equipment specs and branding, their close rate jumped notably in the following quarter.

  • Product visualization that matches exact dimensions and materials
  • Architectural elements scaled properly for presentation context
  • Character modeling when your campaign needs human elements
  • Technical illustrations that simplify complex mechanisms
  • Environment creation for product placement and context

How We Really Build These Projects

Most clients want to understand our process before committing. That’s reasonable. Here’s how projects usually progress, though we adapt to your timeline and the level of complexity.

01

Initial Briefing

We meet with your marketing team to outline campaign goals, define the audience, and identify technical needs. This typically requires 1-2 meetings depending on project scope.

02

Preliminary Concept Sketches

Before delving into software, we sketch different approaches. This saves time by spotting early if an idea won’t translate well to 3D or isn’t aligned with your presentation format.

03

Modeling Phase

The construction happens here. We provide weekly work-in-progress renders so you can request changes before too much work is done.

04

Texture & Lighting

This is where the elements start feeling tangible. We match materials to your actual products or create convincing surfaces that support your message without drawing attention away.

05

Rendering

Final outputs in the required resolution and format for your presentation software. We usually provide layered files so your team can make minor tweaks later.

06

Revisions

Projects include two rounds of revisions. Most clients opt for one. We’re not precious about our work—if something doesn’t serve your pitch, we fix it.

Crucial Technical Capabilities for Presentations

Having worked on hundreds of advertising campaigns, we've discovered which technical specs truly influence presentation effectiveness. High polygon counts matter little if visuals aren’t legible from the presentation distance.

We tailor for the realities of pitch meetings—graphics that render crisply on projectors, load swiftly in PowerPoint or Keynote, and endure when clients zoom in during Q&A.

Render Optimization

Assets tuned for rapid loading in presentation apps without compromising the quality that matters.

Format Flexibility

Available in several formats so your team can reuse assets across various presentation tools and marketing assets.

Animation Support

If motion is required, we design animation sequences that augment your message rather than distract.

Revision Architecture

Documents organized to simplify future edits without full rebuilds, helping save costs as campaigns evolve.

Technical rendering setup showing 3D element optimization for presentations
Client portrait
Alex Reed
Marketing Director, PropelTech
We'd been losing pitches to competitors with stronger visuals. CrestGroveWorks rebuilt our entire product line in 3D for our June 2026 investor roadshow. The result was immediate—the investors focused more on our actual technology rather than trying to picture what we were selling.
PropelTech required visualization of industrial automation equipment that is hard to photograph effectively. The 3D elements let them illustrate internal mechanisms and scale comparisons that traditional photography couldn't capture. Their pitch deck became much more effective for technical audiences who needed to grasp how the system integrates.

Ready to Enhance Your Advertising Presentations?

We're accepting new projects starting March 2027. If you have a campaign that requires custom 3D work, we can discuss what’s feasible within your timeline and budget.

Get in Touch